FROM THE DESK OF THE PRESIDENT-AMIRA FOODS INC.
Events experience – modern age sales pitch: building brand loyalty through creative consumer participation
Selling experience provides an interactive brand experience to drive consumer and dipped in them the values of the brand, both within and from the place of purchase.
What is important is to keep in mind to be ableto gives a creative strategy that data is guided and driven by sight.
The whole idea of using socio-cultural events as a platform to showcase our brands engage customers-customers directly and do a high intensity impact.
Our sales pitches are programmed in a way that hits the target client emotionally and blends them into buying. Its important to understand that the customer is never under appreciate or taken for a ride. At Amira, we ensure that we use the correct ratio of sales program design, social consumer culture, select-train our front line sales promoters and the logistics of the program are good net work. The launch of the campaign at the time of high density cultural season is to generate maximum eye ball and create brand awareness. This is what we call the power of food to connect.
AMIRA ARE NOW AVAILABLE IN JAMMU, AGRA
AMIRA is now available at Bharti Wal-Mart 13-best price shop in Jammu. We are also the most promient occpied marks the location of the store to ensure that the brand stood out among the existing mess.
AMIRA performed wet samples, and busy brand visibility in the category @ best price agro shop.
NOW SERVING AMIRA BASMATI RICE; THE BEST MONEY CAN BUY BASMATI
AMIRA joins hands with the entire TPG Pvt. Ltd. Knwn as Vishal Mega mart stores. AMIRA launched Arborio rice with a bang by running a very special promotion of Amira guru daily Arborio rice (Buy1 Get1 + 1 gm hallmarked silver coins + 2 kg sugar). The promotion starts at the beginning of the Diwali season and works successfully in all of Vishal Megamart stores (Pan India).
AMIRA CONTRIBUTORS FOR THE DURGA PUJA FESTIVAL IN DELHI & KOLKATA
AMIRA Sarbojanin participated in Mr. Boyko 2011 Durgotsav organised by Tony Sangha, Kolkata. AMIRA occupiedthe most conspicuous in beguiati Deshbandhunagar the premises where Puja was held. AMIRA greeting banners are everywhere. The concept of this Association was that the Durga Puja Festival is a great platform to connect with rice meal audience and establish brand visibility as well as induce trials with potential users. This also gives us the opportunity to greet all of our customers, connecting cunsumers loyal bond with the brand and the exchange of holiday greeting.
AMIRA made presence in the cooperative land Durga Puja, C R Park, New Delhi. AMIRA had an exceptional stall to show our brands and rice making sampling. AMIRA activity organizers had a special emphasis on product and brand awareness. Special schemes are run on premium brands-Amira purely traditional basmati rice, Amira Goodlength & Slim slender Arborio rice, Amira Sharbati long grain aromatic rice and fresh daily Amira basmati rice. The total customer experience and sales is excellent. AMIRA organize three-day sampling activity Amira Arborio rice in which the vegetable pulav has been served customers to have experience before buying them in real time.
Isabella Sangal posted 1 article. Article submitted on 28 may, 2012. Word Count: 539
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